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Google heads tech brands

Monday, September 21, 2009

Is it any surprise the 800-pound online gorilla known as Google has once again topped the world's most popular brands? In fact, a fistful of tech companies made the Top 10 list in Millward Brown's annual ranking of top international brands.

Google held onto its No. 1 spot, with a brand worth an estimated $86 billion, ahead of other tech companies hovering near the top, including Microsoft (No. 3), China Mobile (No. 5.), IBM (No. 6), Apple (No. 7) and Nokia (No. 9).

Is GE a "tech" company? Hmm, well, I guess they make some tech products, but they came in at No. 2 nevertheless. Rounding off the Top 10 list were non-tech companies, Coca-Cola (No. 4), McDonald's (No. 8) and Marlboro (No. 10.).

According to the report, the rankings attempt to gauge the value of a brand using market data, financial information and customer interviews.

Where was Sony? Yahoo? HP? Visit Millward Brown’s Web site to see the full report.

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