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Five tech companies among world's top brands

Sunday, February 28, 2010

Interbrand’s annual Best Global Brands report has just been released, once again evaluating the world’s 100 most valuable brands and ranked them in order of influence. You can scan the entire Top 100 at the official Interbrand Web site. Five tech companies appear in the Top 10: IBM (No. 2, behind Coca-Cola), Microsoft (No. 3), Nokia (No. 5), Intel (No. 7) and Google (No. 10).

Other top tech brands in the Top 50 include HP (12), Cisco (17), Samsung (21), Oracle (23), Apple (24), Sony (25), SAP (31), Dell (32), Canon (36), Nintendo (40), Philips (43), and eBay (46).

Where was Yahoo!? No. 65. Panasonic? No. 78. Motorola, AT&T and Verizon? Not even in the Top 100.

By the way, the annual Interbrand Best Global Brands report uses a mathematical formula to calculate brand strength and influence, focusing primarily on financial strength, importance in driving consumer selection, and the likelihood of ongoing branded revenue. However, there are some criteria, such as being an international company with publicly available financial data. Therefore Mars is excluded (because it’s a private company), as is Wal-Mart (which is not sufficiently global).

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