You know that guy in your office who bought the iPhone on Day One? He's ambitious, but he thinks he's "all that," right?

According to the results of a new survey of 25,000 Americans conducted by Nielsen Online and Internet ad research firm Mindset Media, early adopters who buy first-generation technology scored well in personality traits such as leadership skills, self-esteem and assertiveness but were low in modesty.

"If you look at those with qualities of a modern leader, they’re often forward-facing and interested in what's next," said Sarah Welch, lead researcher at Mindset Media, in an interview with Reuters. "Those who are really assertive are the types to grab life by the horn, so it also makes sense that when they see something they want or like, they go straight for it."

Those who buy consumer electronics early, or spend more on luxury brands, can be perceived as arrogant or conceited by others, says Welch. "There's an element of pride in being able to have the latest and greatest, not just in the realm of technology but in all other areas."

In a similar study published earlier this year, Mindset Media found that those who owned Macintosh computers were more liberal and open-minded but exhibited traits of superiority. Gee, that's a shocker.