Is the future Blu?
Monday, March 15, 2010
Earlier this year, Blu-ray Disc edged out HD DVD as the high-definition successor to the DVD, but how fast will this format be adopted by consumers? A new report from Park Associates, a Dallas-based research firm, predicts unit sales of Blu-ray players -- excluding Sony’s PlayStation 3 video game console, which can also play Blu-ray Discs -- will top 40 million worldwide by 2012.
Despite the ailing economy, Park Associates projects sales of standalone Blu-ray players will reach five million units in 2008, compared to 800,000 units last year. Much of this has to do with player prices dropping below the $300 mark and a lot more movies becoming available for rent and purchase.
